for Promomed

Update: 19.02.2024

Last week: 6 week 2024 (05.02.2024 - 11.02.2024)

Last full month: January 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 599 -12.8% 10.2% -1.2 14 865 639 -11.7% 8.8% -1 -2.4%
MoM 26 944 -13.8% 11.2% 1.1 60 190 108 -9.5% 9.7% 1.2 -22.4%
YTD 37 844 32.0% 11.0% 2.3 84 634 450 64.6% 9.5% 2.2 4.3%
MAT 350 027 35.2% 9.4% 1.9 690 043 104 45.1% 7.9% 1.6 7.7%
BRAINMAX
WoW 977 7.1% 100.0% 0 3 572 687 9.0% 100.0% 0 7.1%
MoM 4 282 -21.7% 100.0% 0 15 184 484 -21.8% 100.0% 0 -21.7%
YTD 5 782 87.4% 100.0% 0 20 625 750 99.5% 100.0% 0 87.4%
MAT 49 347 271.8% 100.0% NA 171 287 155 297.4% 100.0% NA NA
GOLDLINE PLUS
WoW 16 248 -2.4% 43.9% 0.7 51 417 652 -3.6% 35.8% 0.5 -3.9%
MoM 67 010 7.4% 43.5% -2.3 219 972 521 8.7% 36.1% -3.2 13.2%
YTD 92 757 6.5% 43.5% 2.5 301 863 399 15.1% 36.0% -0.8 0.5%
MAT 874 742 23.3% 45.2% 2.6 2 731 288 631 31.4% 39.5% 2.6 16.1%
MIGRENIUM
WoW 13 133 -2.9% 0.6% 0 3 678 165 -0.3% 0.7% 0 -2.5%
MoM 49 774 6.2% 0.5% 0.1 13 094 535 21.4% 0.6% 0.2 -12.8%
YTD 70 627 -0.0% 0.5% -0.1 18 878 611 47.9% 0.6% 0 27.4%
MAT 641 589 8.6% 0.6% 0 128 778 447 22.6% 0.5% 0 7.7%
MODELAX-N
WoW 30 469 -1.5% 22.7% 0.9 12 267 882 -1.6% 13.8% 0.6 -5.5%
MoM 119 582 21.1% 20.1% 3.9 47 270 565 27.9% 12.0% 2.8 -2.4%
YTD 167 672 61.9% 20.7% 4.7 66 640 710 95.6% 12.4% 2.9 25.5%
MAT 1 232 108 165.0% 19.1% 10.7 415 382 432 165.4% 10.7% 5.9 17.3%
REDUXIN
WoW 12 039 -9.9% 32.5% -2.2 65 197 446 -9.2% 45.4% -2.1 -3.9%
MoM 52 526 24.8% 34.1% 3.2 284 702 122 30.8% 46.8% 4.5 13.2%
YTD 72 131 -2.6% 33.9% -1.1 390 537 068 24.3% 46.6% 2.4 0.5%
MAT 635 901 3.3% 32.8% -4.1 2 949 402 612 12.9% 42.7% -3.8 16.1%
REDUXIN FORTE
WoW 3 471 5.6% 9.4% 0.8 15 845 782 8.1% 11.0% 1.3 -3.9%
MoM 12 983 5.2% 8.4% -0.6 56 969 472 5.2% 9.4% -1.2 13.2%
YTD 18 339 5.1% 8.6% 0.4 81 277 125 27.1% 9.7% 0.7 0.5%
MAT 166 900 33.0% 8.6% 1.1 670 823 428 41.5% 9.7% 1.3 16.1%
SALVISAR
WoW 8 458 -1.0% 1.1% 0 3 054 630 -0.1% 0.9% 0 -2.9%
MoM 33 814 -10.9% 1.0% 0 11 736 943 -6.1% 0.8% 0 -10.4%
YTD 47 160 -26.5% 1.1% -0.6 16 543 020 -19.9% 0.9% -0.5 13.6%
MAT 481 412 -24.3% 1.2% -0.4 159 642 612 -25.5% 1.0% -0.4 3.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 844 32.0% 11.0% 2.3 84 634 450 64.6% 9.5% 2.2 4.3%
BRAINMAX 5 782 87.4% 100.0% 0 20 625 750 99.5% 100.0% 0 87.4%
GOLDLINE PLUS 92 757 6.5% 43.5% 2.5 301 863 399 15.1% 36.0% -0.8 0.5%
MIGRENIUM 70 627 -0.0% 0.5% -0.1 18 878 611 47.9% 0.6% 0 27.4%
MODELAX-N 167 672 61.9% 20.7% 4.7 66 640 710 95.6% 12.4% 2.9 25.5%
REDUXIN CAPS 72 131 -2.6% 33.9% -1.1 390 537 068 24.3% 46.6% 2.4 0.5%
REDUXIN FORTE 18 339 5.1% 8.6% 0.4 81 277 125 27.1% 9.7% 0.7 0.5%
SALVISAR 47 160 -26.5% 1.1% -0.6 16 543 020 -19.9% 0.9% -0.5 13.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 350 027 35.2% 9.4% 1.9 690 043 104 45.1% 7.9% 1.6 7.7%
BRAINMAX 49 347 271.8% 100.0% NA 171 287 155 297.4% 100.0% NA NA
GOLDLINE PLUS 874 742 23.3% 45.2% 2.6 2 731 288 631 31.4% 39.5% 2.6 16.1%
MIGRENIUM 641 589 8.6% 0.6% 0 128 778 447 22.6% 0.5% 0 7.7%
MODELAX-N 1 232 108 165.0% 19.1% 10.7 415 382 432 165.4% 10.7% 5.9 17.3%
REDUXIN CAPS 635 901 3.3% 32.8% -4.1 2 949 402 612 12.9% 42.7% -3.8 16.1%
REDUXIN FORTE 166 900 33.0% 8.6% 1.1 670 823 428 41.5% 9.7% 1.3 16.1%
SALVISAR 481 412 -24.3% 1.2% -0.4 159 642 612 -25.5% 1.0% -0.4 3.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 599 -12.8% 10.2% -1.2 14 865 639 -11.7% 8.8% -1 -2.4%
BRAINMAX 977 7.1% 100.0% 0 3 572 687 9.0% 100.0% 0 7.1%
GOLDLINE PLUS 16 248 -2.4% 43.9% 0.7 51 417 652 -3.6% 35.8% 0.5 -3.9%
MIGRENIUM 13 133 -2.9% 0.6% 0 3 678 165 -0.3% 0.7% 0 -2.5%
MODELAX-N 30 469 -1.5% 22.7% 0.9 12 267 882 -1.6% 13.8% 0.6 -5.5%
REDUXIN CAPS 12 039 -9.9% 32.5% -2.2 65 197 446 -9.2% 45.4% -2.1 -3.9%
REDUXIN FORTE 3 471 5.6% 9.4% 0.8 15 845 782 8.1% 11.0% 1.3 -3.9%
SALVISAR 8 458 -1.0% 1.1% 0 3 054 630 -0.1% 0.9% 0 -2.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 26 944 -13.8% 11.2% 1.1 60 190 108 -9.5% 9.7% 1.2 -22.4%
BRAINMAX 4 282 -21.7% 100.0% 0 15 184 484 -21.8% 100.0% 0 -21.7%
GOLDLINE PLUS 67 010 7.4% 43.5% -2.3 219 972 521 8.7% 36.1% -3.2 13.2%
MIGRENIUM 49 774 6.2% 0.5% 0.1 13 094 535 21.4% 0.6% 0.2 -12.8%
MODELAX-N 119 582 21.1% 20.1% 3.9 47 270 565 27.9% 12.0% 2.8 -2.4%
REDUXIN CAPS 52 526 24.8% 34.1% 3.2 284 702 122 30.8% 46.8% 4.5 13.2%
REDUXIN FORTE 12 983 5.2% 8.4% -0.6 56 969 472 5.2% 9.4% -1.2 13.2%
SALVISAR 33 814 -10.9% 1.0% 0 11 736 943 -6.1% 0.8% 0 -10.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs