MI.Business.Console

for Promomed

Update: 19.02.2024

Last week: 6 week 2024 (05.02.2024 - 11.02.2024)

Last full month: January 2024

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 599	-12.8%	10.2%	-1.2	14 865 639	-11.7%	8.8%	-1	-2.4%
MoM	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
YTD	37 844	32.0%	11.0%	2.3	84 634 450	64.6%	9.5%	2.2	4.3%
MAT	350 027	35.2%	9.4%	1.9	690 043 104	45.1%	7.9%	1.6	7.7%
BRAINMAX
WoW	977	7.1%	100.0%	0	3 572 687	9.0%	100.0%	0	7.1%
MoM	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
YTD	5 782	87.4%	100.0%	0	20 625 750	99.5%	100.0%	0	87.4%
MAT	49 347	271.8%	100.0%	NA	171 287 155	297.4%	100.0%	NA	NA
GOLDLINE PLUS
WoW	16 248	-2.4%	43.9%	0.7	51 417 652	-3.6%	35.8%	0.5	-3.9%
MoM	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
YTD	92 757	6.5%	43.5%	2.5	301 863 399	15.1%	36.0%	-0.8	0.5%
MAT	874 742	23.3%	45.2%	2.6	2 731 288 631	31.4%	39.5%	2.6	16.1%
MIGRENIUM
WoW	13 133	-2.9%	0.6%	0	3 678 165	-0.3%	0.7%	0	-2.5%
MoM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
YTD	70 627	-0.0%	0.5%	-0.1	18 878 611	47.9%	0.6%	0	27.4%
MAT	641 589	8.6%	0.6%	0	128 778 447	22.6%	0.5%	0	7.7%
MODELAX-N
WoW	30 469	-1.5%	22.7%	0.9	12 267 882	-1.6%	13.8%	0.6	-5.5%
MoM	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
YTD	167 672	61.9%	20.7%	4.7	66 640 710	95.6%	12.4%	2.9	25.5%
MAT	1 232 108	165.0%	19.1%	10.7	415 382 432	165.4%	10.7%	5.9	17.3%
REDUXIN
WoW	12 039	-9.9%	32.5%	-2.2	65 197 446	-9.2%	45.4%	-2.1	-3.9%
MoM	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
YTD	72 131	-2.6%	33.9%	-1.1	390 537 068	24.3%	46.6%	2.4	0.5%
MAT	635 901	3.3%	32.8%	-4.1	2 949 402 612	12.9%	42.7%	-3.8	16.1%
REDUXIN FORTE
WoW	3 471	5.6%	9.4%	0.8	15 845 782	8.1%	11.0%	1.3	-3.9%
MoM	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
YTD	18 339	5.1%	8.6%	0.4	81 277 125	27.1%	9.7%	0.7	0.5%
MAT	166 900	33.0%	8.6%	1.1	670 823 428	41.5%	9.7%	1.3	16.1%
SALVISAR
WoW	8 458	-1.0%	1.1%	0	3 054 630	-0.1%	0.9%	0	-2.9%
MoM	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%
YTD	47 160	-26.5%	1.1%	-0.6	16 543 020	-19.9%	0.9%	-0.5	13.6%
MAT	481 412	-24.3%	1.2%	-0.4	159 642 612	-25.5%	1.0%	-0.4	3.1%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	37 844	32.0%	11.0%	2.3	84 634 450	64.6%	9.5%	2.2	4.3%
BRAINMAX	5 782	87.4%	100.0%	0	20 625 750	99.5%	100.0%	0	87.4%
GOLDLINE PLUS	92 757	6.5%	43.5%	2.5	301 863 399	15.1%	36.0%	-0.8	0.5%
MIGRENIUM	70 627	-0.0%	0.5%	-0.1	18 878 611	47.9%	0.6%	0	27.4%
MODELAX-N	167 672	61.9%	20.7%	4.7	66 640 710	95.6%	12.4%	2.9	25.5%
REDUXIN CAPS	72 131	-2.6%	33.9%	-1.1	390 537 068	24.3%	46.6%	2.4	0.5%
REDUXIN FORTE	18 339	5.1%	8.6%	0.4	81 277 125	27.1%	9.7%	0.7	0.5%
SALVISAR	47 160	-26.5%	1.1%	-0.6	16 543 020	-19.9%	0.9%	-0.5	13.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	350 027	35.2%	9.4%	1.9	690 043 104	45.1%	7.9%	1.6	7.7%
BRAINMAX	49 347	271.8%	100.0%	NA	171 287 155	297.4%	100.0%	NA	NA
GOLDLINE PLUS	874 742	23.3%	45.2%	2.6	2 731 288 631	31.4%	39.5%	2.6	16.1%
MIGRENIUM	641 589	8.6%	0.6%	0	128 778 447	22.6%	0.5%	0	7.7%
MODELAX-N	1 232 108	165.0%	19.1%	10.7	415 382 432	165.4%	10.7%	5.9	17.3%
REDUXIN CAPS	635 901	3.3%	32.8%	-4.1	2 949 402 612	12.9%	42.7%	-3.8	16.1%
REDUXIN FORTE	166 900	33.0%	8.6%	1.1	670 823 428	41.5%	9.7%	1.3	16.1%
SALVISAR	481 412	-24.3%	1.2%	-0.4	159 642 612	-25.5%	1.0%	-0.4	3.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 599	-12.8%	10.2%	-1.2	14 865 639	-11.7%	8.8%	-1	-2.4%
BRAINMAX	977	7.1%	100.0%	0	3 572 687	9.0%	100.0%	0	7.1%
GOLDLINE PLUS	16 248	-2.4%	43.9%	0.7	51 417 652	-3.6%	35.8%	0.5	-3.9%
MIGRENIUM	13 133	-2.9%	0.6%	0	3 678 165	-0.3%	0.7%	0	-2.5%
MODELAX-N	30 469	-1.5%	22.7%	0.9	12 267 882	-1.6%	13.8%	0.6	-5.5%
REDUXIN CAPS	12 039	-9.9%	32.5%	-2.2	65 197 446	-9.2%	45.4%	-2.1	-3.9%
REDUXIN FORTE	3 471	5.6%	9.4%	0.8	15 845 782	8.1%	11.0%	1.3	-3.9%
SALVISAR	8 458	-1.0%	1.1%	0	3 054 630	-0.1%	0.9%	0	-2.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
BRAINMAX	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
GOLDLINE PLUS	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
MIGRENIUM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
MODELAX-N	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
REDUXIN CAPS	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
REDUXIN FORTE	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
SALVISAR	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---